Trace believes people want personalized, short-form video moments. In the last 18 months, tens of thousands of games and hundreds of tournaments used Trace for game film. People all across the globe watch more than 3 million moments a month on Trace. Let’s take a look at what the data is telling us people want to watch.
Short-form, personalized moments are the future.
More than 65% of all playlist views on Trace come from an individual player’s playlist. The next largest playlist is Touch Chains (passing sequences). Together they make up more than 85% of all viewership on Trace.
Playlist Views by Type
The attention span for full game footage is 1 minute 36 seconds.
You read that correctly. The average person who lands on a full game playlist spends 1:36 watching the full game footage. But they stay on Trace and spend 5.5x the time looking through personal moments and stats.
% of Time Spent Watching Trace Game Results
No one wants to watch the full game. Full games represent 2% of the content viewed on Trace.
People love binge-watching personal moments
When someone lands on a player moments playlist, they consume 2.5x the content than someone who landed on a full game playlist! They spend almost 6 minutes more consuming content per user. Across a team of 18 players, that’s 1.8 hours more video watched! Across a season, your team watches an additional 40 hours of video! (And that’s not even counting parents)
Hours of Video Being Consumed
3 key takeaways to unlock engagement
1. Time and attention are scarce resources. People only want to consume short-form, personal content. That means player playlists.
2. Don’t share full games, share personalized content. If you don’t have player moments, then edit a set of clips for the back line, or your midfielders. Don’t make it as general as possible. Make your video as specific as possible.
3. Make video timely. 75% of teams using Trace receive their video less than 7 hours after uploading —5% less than 4.5 hours after upload. You want video on your player’s phones as soon after the game as possible.
