

SACRAMENTO, CA + AUSTIN, TX (Aug 30, 2021) – Trace and Cal North Soccer are excited to announce a two year exclusive partnership for the upcoming 2021-22 season. Trace will be the Official Video Services Partner of Cal North, providing member clubs with the ability to capture game results and deliver automated, individual player moments that are ready to share with family, friends and college coaches. Cal North teams will also have full access to Trace iD and custom Trace Workshops on continuing education for players and coaches.
“Cal North is excited to announce it will be incorporating the use of Trace video technology into our ODP program. Players will have their “game moments” recorded and automatically uploaded to their Trace account!”
– Kevin Crow, Director of Player Development & Competitions
Founded in 1969, Cal North Soccer was the first youth soccer organization in Northern California. Consisting of over 200 member leagues and club organizations, it is also the largest soccer organization in Northern California. Cal North provides players, parents, coaches, and member clubs with the resources they need to be successful year round, like pathways to regional and national competitions, scouting opportunities for college advancement, and membership and administrative support. Now, they can add Trace to their arsenal of player development and recruiting tools.
“Cal North is excited to announce it will be incorporating the use of Trace video technology into our ODP program,” says Kevin Crow, Director of Player Development & Competitions. “Players selected to travel to events will now have their games recorded! Players will have their “game moments” recorded and automatically uploaded to their Trace account! They can be used for both college recruiting and self-development training.”
In addition to these benefits, Trace is the Official Video Services Partner for Cal North tournaments. Teams attending Cal North tournaments will have the opportunity to try Trace at these events.
Trace uses an AI camera, GPS sensors, and powerful software to film games and create moments for every player automatically. Trace allows teams to combine automated filming, personalized moments, player performance data, and recruiting all in one platform that is seamless to navigate and easy to share.
“Our partnership with Cal North Soccer is a natural one,” said David Lokshin, CEO of Trace. “Soccer game film systems have become table stakes for top clubs across the country. Cal North sees the tremendous value in using game film to enhance personalized player development and provide an invaluable resource for athletes that want to play college soccer.”
Cal North joins over 120 other clubs and organizations that have partnered with Trace for large-scale adoption within their organization.
Interested in Trace for your soccer team? Fill out the form below and we’ll send you more information.
About Trace:
Trace is a sports technology company that is changing the way teams and clubs film and consume soccer video. Trace uses a robot camera, GPS sensors, and powerful software to capture your match footage, generate tactical playlists, and deliver each player’s moments directly to their inboxes after each game. Trace is the most affordable way to have your own film crew, editing team, and video analysis staff at your fingertips.
traceup.com
Twitter: @traceup | Instagram: @traceup | Facebook: /traceup
Contact:
Maggy Mahalick | Head of Strategic Partnerships
maggy@traceup.com
About Cal North:
We are a community of dedicated professionals, with a staff with over 100 years of combined experience, and hundreds of volunteers serving youth players in Northern California. We believe in the power soccer has in transforming the lives of children by offering them a fun outlet for creativity, healthy living, and a positive community environment in which they can thrive!
Our Mission is Simple: Our mission is to serve all children and our communities by providing opportunities that allow each child to grow, learn, mature and succeed by becoming productive adult members of society through the development, promotion, and offering, regardless of race, color, religion, age, sex, national origin and/or ability, comprehensive community based leagues that offer a complete range of youth soccer opportunities for all children of all ages and abilities.
https://www.calnorth.org/
Twitter: @calnorthsoccer | Facebook: /CalNorthSoccer/| Instagram: @calnorthsoccer
Contact:
Javier Arellano | Marketing + Communications Specialist
jarellano@calnorth.org